Letting Go and Getting On With It

True Earth Market: Logo & Identity

Client: True Earth Market

Brief: To create a hand-drawn logo that incorporates a beet and a Earth, as well as a line of several other fruits and vegetables to be used interchangeably. These needed to be vector logos and also be available for screenprinting.

Solution: This was a really fun project. I really like it when I get to mix art and design. It's one of those project which had me worried that I would screw up because I didn't know where to begin. But somehow my right brain always comes up with something, even when my left brain doesn't understand HOW. I'm pretty pleased with the final result. What do you think?