Ruth is one of my very first clients. She approached me about new labels for her products, when her former designer had moved on. Her old labels where printed on a home ink jet printer on return address labels. Needless to say, she was ready for an upgrade.
Ruth grows most of the herbs she can in her own garden at Branch Mill Farms. All other ingredients are either wildcrafted, organic and/or fair trade. She makes herbal tinctures, salves and sprays.
Client:
Ruth's Herbal Remedies
Brief:
Focus was on the handmade, natural quality of her products and Ruth wanted that reflected in the logo as well as the brand identity in general. The first thing to do was to create a new identity, including a new logo. Later I worked on product labels for her many products. And eventually we developed a new website, which is now already in its second reincarnation.
Style guide:
Click here to view the style guide
Scope of work:
· Logo & Identity · Website · Brochures · Business cards · Logo variations for different products · Online design · Label design for 15 product categories · Photography
Website:
www.ruthsherbalremedies.com (Note: Website maintained by client.)
Pacha created my website over 12 years ago. She designed my logo and all my labels and her efforts have brought big success for my herbal business. She has been consistently conscientious, honest, creative and productive for all my needs. I rate Pacha more than 5 stars in terms of her all-round business savvy.
Ruth Madocks (Owner, Ruth's Herbal Remedies)
