Roadschool: Is Our Children Learning?November 8, 2016
Election Abroad: Onward into the UnknownNovember 11, 2016
Client: Beacon Clinic of Chiropractic
Brief: Dr B took over the office of my chiropractor. From the logo he had at that time, I assumed he specialized in treating athletes and sports injuries, especially because I also always saw a lot of crossfitters in his practice. To my surprise I later learned that he’s actually a pediatric chiropractor focusing on babies and children as well as treatment during pregnancy.
He cared for me throughout my second pregnancy and for both my kids, my son from birth. I’m convinced that his treatment contributed to my successful home birth and the fact that both my kids never had a single ear infection or other major illness.
When he approached me about a new logo for his practice, I was excited. I love logo design, but I’m also a hopeless idealist. Creating logos for businesses and/or products I fully support is just that much more rewarding and fulfilling.
A lot of chiropractor logos are based on spines on vertebrae. I tried to stay away from that and focus on the pediatric aspect, the anticipation of growth and reaching the highest potential. The first ideas for his logo were very playful. While Dr B liked many of them, nothing really struck a chord. Then one day he saw a picture I had posted of my son building a Lego tower. He immediately sent me a text message. “That’s my logo!”
And after some magic in Illustrator, it was.
Later I also created a brand-new website for him, as well as much marketing collateral, from banners to postcards, brochures and Facebook ads.
(Note: Website maintained by client.)